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I have always believed that writing
advertisements is the second most profitable form of writing. The first,
of course, is ransom notes . . . .
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-Philip Dusenberry
Qtd. in Eric Clark, The Want Makers: Inside the World of Advertising,
1988
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Doing business without advertising is like
winking at a girl in the dark. You know what you are doing, but nobody else
does.
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-Stuart Henderson Britt
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*That an average adult can
recognize one thousand brand names and logos but fewer than ten local plants is
not a good sign.
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-Paul Hawken
"A Declaration of Sustainability", "Strategies for Sustainability", 9. "Shift
from electronic literacy to biologic literacy"
Originally published in the Utne Reader, September/October 1993
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Advertising is the 'wonder' in Wonder
Bread.
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-Jef I. Richards
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Let advertisers spend the same amount of money
improving their product that they do on advertising and they wouldn't have to
advertise it.
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-Will Rogers
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